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Principles of SoulCollage®


What SoulCollage® is—The SoulCollage® process is a flexible, creative, and inclusive tool. SoulCollage® can be introduced to a variety of populations by facilitators with varied backgrounds and trainings and adapted to use in many contexts. The term “SoulCollage” is trademarked in order to differentiate it from other collage/art therapy processes, and to provide the training and support important for solid and ethical work done under the “SoulCollage®” name. SoulCollage® is a creative tool, but it is not in itself a therapy. The SoulCollage® Facilitator Training recommends that SoulCollage® Facilitators develop a referral list of licensed therapists who are familiar with the SoulCollage® process and to whom referrals can be made as appropriate. Some Facilitators will use SoulCollage® as an adjunct to various types of therapies for which they are already licensed; some will offer groups specifically to create and “read” SoulCollage® cards; some will invite an existing group to engage in the fun and deepening power of this process. Using SoulCollage® as developed by Seena B. Frost, a person creates a deck of collaged cards from found images. The cards are arranged in suits for the primary purpose of self-exploration and self-acceptance. SoulCollage® cards are collaged from images found in purchased or donated magazines, calendars, books, cards, etc. and from stock photos and/or personal materials (e.g., photos, one’s own art).

Elements of a SoulCollage® group or workshop—In SoulCollage® groups, Facilitators will offer explanations and experiential exercises to introduce the process. These are described by Seena Frost in her book about SoulCollage® and in her audio CDs, Introduction to SoulCollage®, Facilitating SoulCollage® in Groups, and her audio CD series, Your SoulCollage® Cards). They will include some or all of the following, depending upon the time frame:

— A description of the three Transpersonal cards, the four suits, and the concept of the “One and the Many” in a SoulCollage® deck. (It is understood that in some group populations one or more of the suits may be emphasized while others may be omitted as not appropriate.)

— The concept of how every guide or challenger depicted on a SoulCollage® card has some sort of positive intent for a person’s life, and how each also has a shadow or negative potential.

— Permission to create cards in one’s own unique way.

— The concept of a person’s personal or local story, and how it weaves into a larger, more archetypal, Story.

— The use of the “I Am One Who...” exercise with the images.

— The value of community in making and sharing SoulCollage® cards.

When introducing the SoulCollage® process and when leading SoulCollage® groups, the Facilitator helps the participants to discover their unique inner and outer guides and challengers, and gives examples when needed. The emphasis is on creating an environment that supports creativity and is safe for each person to explore and express his or her unique soul in its lightness and its shadow.

— Using the SoulCollage®’ “I Am One Who...” exercise is a crucial piece of this exploration, so facilitators will look for more than one time in which participants can experience it.

— Competition is to be discouraged, and all cards are to be honored.

— Each person is encouraged to interpret his or her own chosen images before either Facilitator or group members offer suggestions as to further possible meanings.

Displaying SoulCollage® cards—It is a principle of SoulCollage® that SoulCollage® cards are not to be sold, traded, or bartered and are to be copied by the maker of the card only as backup in case of loss. SoulCollage® cards may be exhibited publicly only for the purposes of:

1. Demonstrating the SoulCollage® process in a SoulCollage® Exhibition

— Clearly state the purpose of the exhibit and the fact that SoulCollage® cards are not art for sale, trade, or barter, both on flyers and on any poster mounted for the exhibit.

— Always include in the exhibit SoulCollage® cards made by five or more persons.

— Group the cards as an exhibit separate from any other art, especially position SoulCollage® cards separately from art for sale, so that persons viewing the exhibit are not confused between art for sale and SoulCollage® cards.

2. Sharing publicly (as the card maker) one’s own personal exploration process in the context of community

— Many people are creating and nourishing community by sharing their cards publicly along with their I Am One Who... statements and writing about their process in blogs, emails, and on social networks. SoulCollage® asks that cardmakers be conscious of copyright issues when selecting cards to share in a public way. SoulCollage® is grateful to the artists and photographers who make this deep awakening process possible, and in all ways SoulCollage® seeks to be respectful of their rights.

— Bloggers, social networkers, Facilitators, and those writing articles about SoulCollage®, can find additional guidance by reading the “SoulCollage® Guidelines”.

Use of the “SoulCollage®” trademark—The right to use the term, “SoulCollage®” in the title of a group or workshop is reserved for the use of “SoulCollage® Facilitators” who have completed an on-site, SoulCollage® Facilitator Training, which is organized or approved by the SoulCollage®corporation and includes these elements:

— The personal experience of card-making
— Practice in encouraging unique ways individuals can use their cards, including readings
— Examples of ceremonial uses of SoulCollage® cards
— Training in ethical issues (e.g., scope of practice and scope of competence)
— Practical information about materials, resources, and community building
— How to use the SoulCollage® website
— The value of using the suit divisions

SoulCollage® Facilitators, who complete a SoulCollage® Facilitator Training with a SoulCollage® Facilitator Trainer designated by SoulCollage®Inc., and who adhere to these SoulCollage® Principles in their groups, are licensed to use the trademark “SoulCollage®” in the phrases “SoulCollage® Facilitator” or “SoulCollage® Group” or “SoulCollage® Workshop” when advertising their groups. SoulCollage® trains, but does not certify Facilitators in its basic Training. SoulCollage®Inc. is the only entity authorized to train “SoulCollage® Facilitators” and to designate “SoulCollage® Trainers”. Please contact SoulCollage Inc. regarding permission for other uses of the trademark.

Those who have not yet attended the SoulCollage® Facilitator Training and who are facilitating the SoulCollage® process in accordance with the SoulCollage® Principles may say in their advertising that they will be “using the process of SoulCollage® as described in Seena B. Frost’s published works about SoulCollage®”.

“SoulCollage®” is written as one word, not two, and SoulCollage® cards are called SoulCollage® cards”, rather than some shortened version of that term, in order to avoid confusion with other products and techniques. Please refer to the “SoulCollage® Guidelines” for more information on the use of this licensed trademark in electronic identities, writing about SoulCollage®, and in other contexts.



SoulCollage® Guidelines


1.Please read first: "The Principles of SouldCollage®" above for overall guidelines and principles governing SoulCollage®.

Helping to protect SoulCollage® — Please include the following statement in an appropriate location on blogs, websites, and articles:

♦ SoulCollage® cards are not to be sold, traded, or bartered; they are to be reproduced only for the personal use of the maker of the card. SoulCollage® cards may be shared as examples to illustrate the SoulCollage® process, but it is a principle of SoulCollage® that SoulCollage® cards are not for sale, trade, or barter. [from “The Principles of SoulCollage®]

Honoring Seena Frost — Please attribute the SoulCollage® process to her and link to her book and website:

SoulCollage® is a registered trademark of SoulCollage, Inc. — The SoulCollage® process is described in Seena B. Frost’s book, SoulCollage®. More information about SoulCollage® can be found at”

— It would be wonderful to also offer a link to the Principles of SoulCollage®.

— Honoring photographers and artists. If you want to, you can include the following statement in an appropriate location:

Thank you to all the wonderful photographers and artists whose images inspired us to recreate and discover our inner and outer worlds.

Displaying cards publicly — SoulCollage® cards are designed for private use, so when they are displayed in public to demonstrate the SoulCollage® process (e.g., on the web, flyers, and at Trainings or SoulCollage® exhibitions) please use discretion in choosing appropriate cards to display. Ideally, SoulCollage® cards used in public should have no recognizable images from ads or other people’s photos or trademarked art, such as Disney images, unless you have specific written permission from the owner of those rights to use them. While there’s no clear legal definition for what constitutes a new collage creation, the use of more images and less recognizable images make it more likely for a collage to be considered in this way. Stock photo sites, such as, can be a source of images that can be purchased and then used in these public ways. See the Principles of SoulCollage® for specifications regarding a “SoulCollage® Exhibition.”

Writing original articles — If you create an original article discussing SoulCollage®, you may copyright the article in your own name. Please send a copy or a link to

Handouts — If you create an original handout, you may copyright it.

Quoting or paraphrasing — If you quote Seena Frost (from her book, CDs, or personal emails), or quote Seena or other Facilitators from SoulCollage® Training materials or other original works in articles, handouts, electronic media or publications, please cite the source either at the point of inclusion or at the end of the text as a footnote, using an asterisk or a footnote number. Permission of the author is needed for use of more than a brief citation.

Licensing of the term “SoulCollage®” — To protect the quality of SoulCollage® services and products, the trademarked term “SoulCollage®” cannot be used without the grant of a license from SoulCollage, Inc.

– Use of the license by SoulCollage® Facilitators —Those who have completed the SoulCollage® Facilitator Training with a licensed SoulCollage® Facilitator Trainer, if they are doing work guided by the Principles of SoulCollage® and the Guidelines for SoulCollage®, may use the licensed term to call themselves “SoulCollage® Facilitators” and put “SoulCollage®” in the title of their SoulCollage® workshops and groups.

– Use of the license by SoulCollage® Facilitator Trainers —Those who have been designated “SoulCollage® Trainers” by SoulCollage, Inc. are licensed to use the term “SoulCollage®” to describe their SoulCollage® Facilitator Trainings.

 ♦ Publishing SoulCollage® materials or selling SoulCollage® products — Hanford Mead Publishers, Inc. is creating a line of SoulCollage® materials by Seena Frost and other authors under license from SoulCollage, Inc. and is interested in reviewing any projects envisioned by SoulCollage® Facilitators or others for possible publication. Some may prefer to produce and market their own materials related to SoulCollage®. The use of the trademarked term, “SoulCollage®, is granted by SoulCollage, Inc. for free use by trained Facilitators for their groups or SoulCollage® web pages. However, SoulCollage, Inc. requires a license agreement and annual royalty from authors on their sales income from materials where SoulCollage® appears as a title or subtitle on CDs, books, ebooks or other products. SoulCollage, Inc. reviews content of writing or product to assure compatibility with the Principles and Guidelines of SoulCollage®. Please contact Kylea Taylor at for further information about books and CDs, podcasts, e-book downloads, and other products.

Other uses of the trademarked nameSoulCollage, Inc. reserves the sole right to use, or license forothers to use, the name “SoulCollage” in all other applications covered by the trademark rights, including but not limited to domain names, blog names, social networking sites, web identities, SoulCollage® organizations, conferences, listserves, or other applications. Contact to inquire about licensing Agreements.

The SoulCollage® motto: “Discover Your Wisdom. Change Your World™.” is also trademarked and should appear only with the “TM” mark after it and only in reference to SoulCollage®.



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